online dating marketing

The demographic most engaged in dating campaigns vary based on factors like age, gender, and geographic location. However, studies show that young adults aged 25-34 are the most active in online dating and respond well to dating advertisements. This group is often career-focused yet looking...

Running a dating campaign requires precise tracking to ensure success. Here are key metrics to measure performance: 1. Click-Through Rate (CTR) CTR indicates the percentage of users who clicked on your dating ad. A high CTR means your ad copy and visuals are compelling. 2. Conversion Rate This...